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The Cannabis Decision Gap: Why Brand Awareness Isn't Converting Sales (Free Webinar)
$0.00
A research-backed industry briefing on what actually drives purchase and recommendation at the retail counter
FREE Webinar Presented by Budtenders Association
Hosted by Tabitha Fritz
Wednesday, April 29 • 12 PM - 1 PM EDT
Cannabis brands are being recognized, but not recommended.
Across the industry, there’s a growing gap between:
- awareness and trust
- shelf presence and sell-through
- brand messaging and what actually gets said at the counter
This session will break down what’s really happening.
What You’ll Learn
Based on
1200+ real responses from budtenders, retail managers, and consumers, we’ll cover:
- Why brand awareness isn’t translating into recommendation
- Where confidence breaks down at the point of sale
- How inconsistent product experience erodes trust and repeat purchase
- Why your brand is being reinterpreted at the counter
- The hidden impact of no shared language between brands, retail, and consumers
- What actually helps retail teams recommend faster and more confidently
Who This Is For
- LP / Brand Teams (Marketing, Sales, Insights)
- Retail Owners & Store Managers
- Budtenders & Educators
- Industry professionals focused on growth + responsible education
Why Attend
This is an
early look into real behavioural data from the frontlines of cannabis retail to help you:
- Improve sell-through
- Strengthen brand trust
- Equip retail teams with better decision-support tools
What You’ll Walk Away With
- 5–7 actionable insights you can apply immediately
- A clearer understanding of the “counter moment”
- Solutions for improving recommendation readiness
- A preview of BTA’s Brand Health & Retail Intelligence model
After the session:
- Retail teams: Access the Retail Decision Support Pack (Pilot Edition)
- Budtenders: Join Learn & Earn™ and start earning rewards
- Brands: Book a Brand Trust & Retail Readiness Snapshot
Hosted By Budtenders Association (BTA)
A research and education platform connecting cannabis brands, retail professionals, and consumers through real-world insights.
Presented by Tabitha Fritz
Tabitha Fritz is a cannabis educator, instructional designer, and founder of Level UP Cannabis Education, where she develops training and educational content for both cannabis professionals and consumers. Her work bridges the gap between science and everyday use.
She designs and delivers training programs for cannabis businesses, and works as an instructional design consultant creating eLearning programs and operational training for organizations across industries.
Book Now
Munchiez Toronto: The 4/20 Edition.
$0.00
The third instalment of Munchiez! Toronto’s food-inclusive social featuring curated bites, local chefs, desserts & cocktails.
Munchiez is a curated food-inclusive social event built for curious, culture-minded consumers who love discovering creative food, local culinary talent and genuine hospitality. This unique food experience blends tasting moments with a vibrant and social atmosphere.
Join us at The Annex Hotel Wine Bar for an evening of:
- Curated and reimagined bites from local Toronto chefs and vendors
- Signature cocktails and drinks available for purchase
- Music, connection, and good vibes
Whether you’re a foodie, a creative, or simply looking for something different to do in Toronto, Munchiez is designed to bring people together through flavour, culture, and community. Come with your munchies activated, they’re sure to be satisfied at Munchiez!
April 18, 7-10pm
Annex Hotel, Toronto
The 4/20 Edition Food Menu
Savoury
- Avocado Bake Bombs
- Buffalo Chicken & Loaded Fries Tacos
- Cinnamon Toast Crunch Chicken & Waffles
- Deep Fried Lasagna Bites
- Shrimp Elote
Sweet
- Cosmic Brownie Ice Cream Sandwiches
- Mini Gourmet Cupcakes: Apple Caramel Cheesecake, Dunkaroos, Vanilla Dulce
Signature Cocktail Menu
- Cereal Milk Espresso Martini
- Dirty Shirley
- Lemonade Margarita
Book Now
V.I.B.E. Vancouver Island Budtender Events - Nanaimo
$0.00
V.I.B.E. Vancouver Island Budtender Events is back in Nanaimo for a night built for the people who move cannabis culture on the island. This session is about slowing down, linking up, and creating real connections between budtenders, retailers, and brands in a space that feels welcoming and easy.
This edition will also highlight a curated selection of craft growers and small-batch brands, creating space to showcase the people and processes behind some of the island’s most intentional cannabis. It’s a chance to connect directly with the makers, hear their stories, and experience products rooted in quality, care, and community.
Expect hands-on brand experiences, thoughtful product education, and time to connect with fellow island budtenders. No pressure, no sales floor energy. Just good people, good products, and real conversations with the plant at the center.
Date: Friday July 17, 2026
Time: 5:00 to 8:00 PM
Location: 21 Nicol St
Brands joining us:
Smyle Brands, Budtender Association - More To be announced soon.
Tickets
$10 Active Budtenders and Retailers
$10 Consumers
$20 Cannabis Industry Professionals including LPs and brand reps
*Limited tickets available*
19+ only
Pre-registration required
Sampling available to budtenders and retailers only
Photography and filming will take place during the event.
All ticket sales are final.
Follow
@vibeseriesofficial for updates, brand announcements, and upcoming island sessions.
Book Now
V.I.B.E. Vancouver Island Budtender Events - Victoria Craft Special Sampling Event
$0.00
V.I.B.E. Vancouver Island Budtender Events is back in Victoria for a night built for the people who move cannabis culture on the island. This session is about slowing down, linking up, and creating real connections between budtenders, retailers, and brands in a space that feels welcoming and easy.
This edition will also highlight a curated selection of craft growers and small-batch brands, creating space to showcase the people and processes behind some of the island’s most intentional cannabis. It’s a chance to connect directly with the makers, hear their stories, and experience products rooted in quality, care, and community.
Expect hands-on brand experiences, thoughtful product education, and time to connect with fellow island budtenders. No pressure, no sales floor energy. Just good people, good products, and real conversations with the plant at the center.
Date: Thursday July 16, 2026
Time: 6:00 to 9:00 PM
Location: Victoria Edelweiss Club
Brands joining us:
Smyle Brands, Budtender Association - More To be announced soon.
Tickets
$10 Active Budtenders and Retailers
$10 Consumers
$20 Cannabis Industry Professionals including LPs and brand reps
*Limited tickets available*
19+ only
Pre-registration required
Sampling available to budtenders and retailers only
Photography and filming will take place during the event.
All ticket sales are final.
Follow
@vibeseriesofficial for updates, brand announcements, and upcoming island sessions.
Book Now
VIBE Vancouver Island Budtender Events ~Victoria, BC
$0.00
V.I.B.E. Vancouver Island Budtender Events is back in Victoria for a night built for the people who move cannabis culture on the island. This session is about slowing down, linking up, and creating real connections between budtenders, retailers, and brands in a space that feels welcoming and easy.
Expect hands-on brand experiences, thoughtful product education, and time to connect with fellow island budtenders. No pressure, no sales floor energy. Just good people, good products, and real conversations with the plant at the center.
Date: Monday, April 27, 2026
Time: 5:00 to 8:00 PM
Location: The Other Guise Theatre
Brands joining us:
Smyle Brands, Budtender Association - More To be announced soon.
Tickets
$10 Active Budtenders and Retailers
$10 Consumers
$20 Cannabis Industry Professionals including LPs and brand reps
*Limited tickets available*
19+ only
Pre-registration required
Sampling available to budtenders and retailers only
Photography and filming will take place during the event.
All ticket sales are final.
Follow
@vibeseriesofficial for updates, brand announcements, and upcoming island sessions.
Book Now
VIBE Vancouver Island Budtender Events Nanaimo
$0.00
V.I.B.E. Vancouver Island Budtender Events is back in Nanaimo for a night built for the people who move cannabis culture on the island. This session is about slowing down, linking up, and creating real connections between budtenders, retailers, and brands in a space that feels welcoming and easy.
Expect hands-on brand experiences, thoughtful product education, and time to connect with fellow island budtenders. No pressure, no sales floor energy. Just good people, good products, and real conversations with the plant at the center.
Date: Sunday, April 26, 2026
Time: 4:00 to 7:00 PM
Location: 21 Nicol St
Brands joining us:
Smyle Brands, Budtender Association - More To be announced soon.
Tickets
$10 Active Budtenders and Retailers
$10 Consumer
$20 Cannabis Industry Professionals including LPs and brand reps
*Limited tickets available*
19+ only
Pre-registration required
Sampling available to budtenders and retailers only
Photography and filming will take place during the event.
All ticket sales are final.
Follow
@vibeseriesofficial for updates, brand announcements, and upcoming island sessions.
Book Now
Token Tuesday Winnipeg
$0.00
Token Tuesday is the Prairies leading cannabis industry trade show, delivering educational and networking events tailored to retail cannabis staff across MB, SK and AB.
When: May 12, General Admission 7-10pm
Where: Tijuana Yacht Club, 1405 St Matthews Ave., Winnipeg, MB
A unique experience for Industry Professionals, Token Tuesday is a one-of-a-kind industry event, bringing together top brands, budtenders, and professionals for an unforgettable experience of education, networking, and fun —all in one exclusive, action-packed day! Each event draws 20-35 Licensed Producers from across Canada, in addition to 150-250 industry staff eager to learn and expand their knowledge of cannabis.
Our mission is to foster a collaborative network for retailers, budtenders, and Licensed Producers, focused on elevating their businesses through comprehensive education, specialized training, innovative product development, and valuable customer feedback.
General Admission for Budtenders and Store Managers is $5.75, of which 100% of net proceeds are donated to charity.
Since October 2025 alone, Token Tuesday has donated $2000 to “Inner City”, a charity our founder personally volunteers monthly which provides food, housing, clothing as well as mentorship to those struggling in our local community. Our mission extends beyond networking and education—we’re dedicated to creating a positive impact by supporting causes that uplift and create positive change in our community.
Book Now
Token Tuesday Saskatoon
$0.00
Token Tuesday is the Prairies leading cannabis industry trade show, delivering educational and networking events tailored to retail cannabis staff across MB, SK and AB.
When: April 14 - 7-10pm
Where: The Backyard, 2426 Dudley St., Saskatoon, SK
A unique experience for Industry Professionals, Token Tuesday is a one-of-a-kind industry event, bringing together top brands, budtenders, and professionals for an unforgettable experience of education, networking, and fun —all in one exclusive, action-packed day! Each event draws 20-35 Licensed Producers from across Canada, in addition to 150-250 industry staff eager to learn and expand their knowledge of cannabis.
Our mission is to foster a collaborative network for retailers, budtenders, and Licensed Producers, focused on elevating their businesses through comprehensive education, specialized training, innovative product development, and valuable customer feedback.
General Admission for Budtenders and Store Managers is $5.75, of which 100% of net proceeds are donated to charity.
Since October 2025 alone, Token Tuesday has donated $2000 to "Inner City", a charity our founder personally volunteers monthly which provides food, housing, clothing as well as mentorship to those struggling in our local community. Our mission extends beyond networking and education—we’re dedicated to creating a positive impact by supporting causes that uplift and create positive change in our community.
Book Now
Token Tuesday Calgary
$0.00
Token Tuesday is the Prairies leading cannabis industry trade show, delivering educational and networking events tailored to retail cannabis staff across MB, SK and AB.
When: April 27, General Admission 7-10pm
Where: Calgary Italian Cultural Center, 416 1 Ave NE, Calgary
A unique experience for Industry Professionals, Token Tuesday is a one-of-a-kind industry event, bringing together top brands, budtenders, and professionals for an unforgettable experience of education, networking, and fun —all in one exclusive, action-packed day! Each event draws 20-35 Licensed Producers from across Canada, in addition to 150-250 industry staff eager to learn and expand their knowledge of cannabis.
Our mission is to foster a collaborative network for retailers, budtenders, and Licensed Producers, focused on elevating their businesses through comprehensive education, specialized training, innovative product development, and valuable customer feedback.
General Admission for Budtenders and Store Managers is $5.75, of which 100% of net proceeds are donated to charity.
Since October 2025 alone, Token Tuesday has donated $2000 to "Inner City", a charity our founder personally volunteers monthly which provides food, housing, clothing as well as mentorship to those struggling in our local community. Our mission extends beyond networking and education—we’re dedicated to creating a positive impact by supporting causes that uplift and create positive change in our community.
Book Now