Description
A research-backed industry briefing on what actually drives purchase and recommendation at the retail counter
FREE Webinar Presented by Budtenders Association
Hosted by Tabitha Fritz
Wednesday, April 29 • 12 PM – 1 PM EDT
Cannabis brands are being recognized, but not recommended.
Across the industry, there’s a growing gap between:
- awareness and trust
- shelf presence and sell-through
- brand messaging and what actually gets said at the counter
This session will break down what’s really happening.
What You’ll Learn
Based on 1200+ real responses from budtenders, retail managers, and consumers, we’ll cover:
- Why brand awareness isn’t translating into recommendation
- Where confidence breaks down at the point of sale
- How inconsistent product experience erodes trust and repeat purchase
- Why your brand is being reinterpreted at the counter
- The hidden impact of no shared language between brands, retail, and consumers
- What actually helps retail teams recommend faster and more confidently
Who This Is For
- LP / Brand Teams (Marketing, Sales, Insights)
- Retail Owners & Store Managers
- Budtenders & Educators
- Industry professionals focused on growth + responsible education
Why Attend
This is an early look into real behavioural data from the frontlines of cannabis retail to help you:
- Improve sell-through
- Strengthen brand trust
- Equip retail teams with better decision-support tools
What You’ll Walk Away With
- 5–7 actionable insights you can apply immediately
- A clearer understanding of the “counter moment”
- Solutions for improving recommendation readiness
- A preview of BTA’s Brand Health & Retail Intelligence model
After the session:
- Retail teams: Access the Retail Decision Support Pack (Pilot Edition)
- Budtenders: Join Learn & Earn™ and start earning rewards
- Brands: Book a Brand Trust & Retail Readiness Snapshot
Hosted By Budtenders Association (BTA)
A research and education platform connecting cannabis brands, retail professionals, and consumers through real-world insights.
Presented by Tabitha Fritz
Tabitha Fritz is a cannabis educator, instructional designer, and founder of Level UP Cannabis Education, where she develops training and educational content for both cannabis professionals and consumers. Her work bridges the gap between science and everyday use.
She designs and delivers training programs for cannabis businesses, and works as an instructional design consultant creating eLearning programs and operational training for organizations across industries.
