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Since 2020, BTA has been connecting the people driving cannabis innovation — from retailers and educators to researchers and brands…and finally, shoppers too! Together we bridge lived experience with meaningful insight, to help the industry grow with clarity, intelligence, strategy and integrity.
Partner Benefits
Reach verified budtenders, retailers, and shoppers who shape real cannabis experiences — not just market trends.
Discover how people truly engage with cannabis — their stories, motivations, and everyday realities.
Co-create studies, training, or learning programs that blend academic rigor with lived experience.
See how your brand is understood, trusted, and recommended through our Learn & Earn™ platform and Brand Health Index (BHI™).
Access transparent, anonymized insights to support informed education, regulation, and social responsibility.
Grow through connection by nurturing long-term relationships with a community that values integrity, collaboration, and shared evolution.
Meet with the BTA team.