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BTA partners with brands, academic institutions, and industry organizations seeking structured clarity in a complex retail environment.
Since 2020, BTA has connected retail professionals, consumers, educators, and researchers through informed participation and responsible education.
We operate as an insight layer — translating lived retail experience into aggregated, anonymized, and longitudinal understanding.
Partner Benefits
Reach verified budtenders, retailers, and shoppers who shape real cannabis experiences — not just market trends.
Discover how people truly engage with cannabis — their stories, motivations, and everyday realities.
Co-create studies, training, or learning programs that blend academic rigor with lived experience.
See how your brand is understood, trusted, and recommended through our Learn & Earn™ platform and Brand Health Index (BHI™).
Access transparent, anonymized insights to support informed education, regulation, and social responsibility.
Grow through connection by nurturing long-term relationships with a community that values integrity, collaboration, and shared evolution.
Community With Structure
BTA creates space for insight, education, and authentic connection — so everyone in cannabis can make more meaningful decisions.
Access a verified community of retail professionals and cannabis consumers participating through structured education and engagement.
At BTA, we’re dedicated to supporting partners beyond just insights. From personalized account management to ongoing training and marketing collaboration, we work closely with you to ensure your brand thrives every step of the way.
Let’s Build What’s Next, Together.
Whether you’re shaping education, launching a brand, or studying cannabis culture — BTA helps you connect meaningfully and grow responsibly.
Meet with the BTA team.