BTA Launches Groundbreaking Learn & Earn™ Platform and Canada’s First-Ever Cannabis Brand Health Index™

FOR IMMEDIATE RELEASE | JANUARY 26, 2026 | TORONTO — The Budtenders Association (BTA) has officially launched its newly redesigned digital platform, introducing two industry-defining innovations: Learn & Earn™, a rewards-based education portal for frontline professionals and shoppers, and the Brand Health Index™(BHI)—Canada’s first centralized, ongoing brand trust and perception intelligence warehouse built from verified retail and consumer insights.This launch marks a historic milestone for the Canadian cannabis industry. Until now, no platform has successfully combined education, incentives, and real-world behavioural intelligence into a single, scalable ecosystem.

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