We connect Budtenders, consumers, and brands to help shape the future of cannabis. Join the Community
We connect Budtenders, consumers, and brands to help shape the future of cannabis. Join the Community
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Author
BTA Team
Date Published
FOR IMMEDIATE RELEASE | JANUARY 26, 2026 | TORONTO — The Budtenders Association (BTA) has officially launched its newly redesigned digital platform, introducing two industry-defining innovations: Learn & Earn™, a rewards-based education portal for frontline professionals and shoppers, and the Brand Health Index™(BHI)—Canada’s first centralized, ongoing brand trust and perception intelligence warehouse built from verified retail and consumer insights.This launch marks a historic milestone for the Canadian cannabis industry. Until now, no platform has successfully combined education, incentives, and real-world behavioural intelligence into a single, scalable ecosystem.
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