The New BTA Member Experience

Learn and Earn™

After four years of building a strong budtender community, we know that our members don’t just want to watch the cannabis industry grow —they want to shape it. We also know your time and expertise are valuable. That’s why the Budtender Association (BTA) created Learn & Earn, the first cannabis insights rewards platform!

It’s time to see your preferences and opinions reflected in the broader market.

For the first time in Canada, budtenders and consumers are at the center of a research platform that shows how cannabis brands are really performing. Not just which products sell, but why people choose them, trust them, and recommend them.

Until now, there hasn’t been a formal way to track sentiments and put them on equal footing with sales data. The BTA Learn and Earn platform changes that. Built entirely around what budtenders and consumers actually think, it’s designed to capture real perceptions of cannabis brand performance from the voices that matter most, because your insights and experiences are what drive this industry forward.

Whether you’re a Budtender, Retail Manager, or Cannabis Shopper, your voice matters.  

Budtenders know this better than anyone. You’re the frontline experts guiding people through menus, making recommendations, and setting the tone for the consumer experience. In fact, studies show 70% of consumers rely on budtender recommendations when purchasing cannabis products.

Consumers, you’re just as important! Every purchase you make, your preferences, and experiences shape which brands stick around.

Together, your feedback forms a collective resource that benefits brands, retailers, educators, and policymakers in need of actionable data from the people who represent the cannabis marketplace.

How Learn & Earn Works

Powered by a points-based rewards program, BTA’s Learn & Earn website makes every action count towards rewards. Members can earn points by contributing to surveys, exploring content, sharing feedback, and engaging with the three core areas of our platform:

The Research Lab – This is where members participate in surveys that directly inform the future of cannabis. Every survey you complete contributes to the broader understanding of how brands, retailers, policymakers, and the industry are perceived. Plus, you earn points for your time and feedback.

Market Leaders – Explore the cannabis landscape. Here you’ll find curated category pages for flower, vapes, pre-rolls, edibles, and brands. It’s also where you can discover new products, take quizzes, and earn points while learning something new.

The Growth Hub – A curated resource for articles, news, trend updates, and educational content to stay informed and connected to broader industry conversations.

Rewards That Recognize Your Time

Every survey on the Learn & Earn platform earns you points that can be redeemed in the Reward Marketplace through ballot entries for large monthly prize draws, gift cards, products, and exclusive experiences.

We Value Your Opinions

Let’s be honest: cannabis brands succeed because of the people who recommend them, buy them, and believe in them. And that’s you. By joining, contributing to, and engaging with the BTA Learn and Earn platform, your feedback and experiences will help shape the future of cannabis in Canada, and now, you’ll get rewarded for it.

Join the Budtenders Association today and start earning rewards!